The Dash Series 2015-2018 2018-05-06T12:18:22+00:00

Project Description

Believe has been supporting The Dash since it was born in 2015. Over the three years, the concept has grown from one corporate relay race in Dubai, to a series of four events specifically designed for target groups, with one aim – building a fitter community. Each race is supported by an activity village which allows participants to try other sports and learn about nutrition and other wellness aspects.

The marketing activity focuses on partnerships and community outreach as well as social media. We work closely with various print and digital media channels to get the most exposure for the budget available and work closely with government entities in the UAE to drive the initiative forward.

Our team has been fundamental in the growth of the Dash brand and is proud to see how well this series has been received by the community.


  • Brand identity development
  • Design – digital and print
  • Marketing
  • PR
  • Social media marketing
  • Partnership marketing