The Emirates Airline T20 is an annual cricket tournament held in Dubai. The tournament attracts English T20 teams as well as international guest teams which include two high profile PSL in 2017.
Believe was tasked with the design of all marketing collateral as well as the marketing and communication activity to boost awareness of the event and drive ticket sales for general admission and VIP.
The marketing plan focused on partnership marketing as well as radio, print and digital media campaigns.
- Design – digital and print
- PR/media relations
- Partnership marketing
- Community marketing
- Sponsorship management