Following the success of the 2017 #IGNITEDXB series, Believe was asked to work on 1 hero event for PUMA in 2018. The spectacular backdrop of the Hatta mountains was the perfect location.
Believe provided a full design solution from pre-event athlete communication to the onsite experience and way finding. We also managed the social media content to ensure the message and branding was consistent throughout. The event was deemed a huge success with positive reviews and feedback from the 1,000 runners who participated.