A well-established gym in Oman felt that their brand needed refreshing to appeal to a wider audience in order to increase and diversify their membership base.
Believe was tasked to review and refresh the brand name, identity which included a new logo, colour palette, tone of voice, font and photography style.
We provided a full brand guidelines document illustrating the identity rolled out across print and digital platforms and built a new website for the client to replace their existing out dated site.
The scope of work was later extended to provide a comprehensive tactical marketing plan that specifically targeted:
Western Expats – Non-working Women – Students – Schools – Corporates
The plan was delivered to RX for them to roll out and activate.
- Brand identity development
- Website design and build
- Tactical marketing plan